The company was fused from the two existing constituent brands "Augusta"
and "Heckenrose". In the past ten years we have established ourselves as
Europe's leader in the private label business, and our products can be found
in nearly every DIY shop in Germany and abroad.
Augusta-Heckenrose wins “Zukunftspreis” (Future-Award)
For distinguished entrepreneurial achievements and the variety of our product range we received the “Zukunftspreis” (Future-Award) for technology and innovation for owner-operated medium-sized companies, in 2012.
Two strong brands with tradition
The “Augusta” brand
Is recognized and popular outside of the country, for the most part. However, the brand can be found in German DIY markets as well. The production is separated into the product lines “Augusta Classic” and “Augusta MasterClass”.
The “Heckenrose” brand
is well-known in Germany. The Rose in the Logo harks back to saw manufacturing tradition and stands for the utmost in solidity and reliability. The product lines available are “Heckenrose Classic” and “Heckenrose Profi”.
1896 Founding of August Krumm & Son
1920 Founding of Heckenrose Special Saw Manufacturing
1980 The fusion of both traditional brands
1990 Worldwide patent on ‘hollow grinding’
2003 Introduction of laser technology, as the first manufacturer in Europe
2004 New company headquarters in Trebbin
2008 “CleverCut”, the first saw for women and elderly people
2012 Brandenburg Zukunftspreis for innovation